Case Study ↓
Creative Direction, Campaign Strategy
Travel Reinvented
Aimed at the modern, socially connected guest who documents every moment of their journey, the campaign showcases what 24 hours at Four Points feels like at properties around the world. The snapshot nature of the campaign was easily translated across print, digital, and social channels.
With the ever-growing trend for visually documenting every aspect of our day, everybody seems to want a sneak peek into the lives of others. Their friends, peers, mentors, celebrities. How does everybody else spend the 24 hours we all get in a day? From breakfast meetings to coffee breaks, closing deals to closing down the bar, this concept explores the independent traveler’s journey in a stylish, editorial way. Time stamps become chapters of a story—snap shots of a scene that can translate from print into a digital and social brand experience.
