Case Study ↓
Brand Strategy, Creative Direction
Launching an Eyewear Brand for Every Woman
For over 70 years ClearVision Optical has been designing and distributing eyewear for many of today’s top brands, including BCGBGMAXAZRIA, Steve Madden, Jessica McClintock, and more. Tapping into their 70+ years of experience, they launched a private label, Adira, and needed a campaign direction that would celebrate women for who they are - multitaskers, ready to take on the daily challenges and look fabulous all the way.
Adira Sees Women
“We need to recognize all the different facets of a woman’s journey because it is anything but one-dimensional,” said Steve Tripi, head of marketing at ClearVision. “Adira sees that you’re not just a mom, a wife, a grandmother, a caretaker. You’re the career rockstar, the family glue, the problem resolver, the innovator, the homework queen, the jet setter, the fitness warrior, and so much more”
We shot the campaign hero imagery was shot as a series of ‘slice of life’ portraits, capturing women in relatable daily situations. Wardrobe styling and careful propping gave a hint to the lifestyle, while complimentary product vignettes further told the story of the wearer through their space.
Stills were shot by the talented photographer Kelsey Ann Rose, styled by Rika Watanabe, and artfully propped by Adrian Manuel.
