Case Study ↓
Creative Direction and Strategy, Photography Art Direction, CRM
Launching a Fashion Brand For Every Body.
While the world of fast fashion was overflowing with options and styles at every price point, they generally stopped at a size 12. Chronically underserved by designers and retailers alike, plus-size women represent over 65% of the female population in the U.S., and ELOQUII was on a mission to address their fashion longing with a range of trend-driven clothing.
Through strategic insights, we helped orchestrate the launch of ELOQUII, develop and implement the CRM strategy and as well as digital creative.
ELOQUII made a major impact within the plus-size community enabling full-figured women to showcase their individuality with a range of well-made, on-trend looks.
Our role was afterward expanded to overall creative direction including website creative, photography, and full marketing support.
The goal of the CRM program was to not only promote a range of stylish options, but to offer inspiration and style advice. A monthly editorial and promotional calendar was developed to deliver a dose of fashion inspiration to the subscribers.
Showcasing ELOQUII’s contemporary fashion outlook, we shot with fashion photographers Michael Waring and Michelle Holden, capturing plus-sized models flaunting their style on the streets of New York. I concepted, casted for, and art directed photography for the seasonal collections.
